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LICENSING: 

SEIZING OPPORTUNITIES AND MITIGATING RISKS

 

Sponsored with The Licensing Executives Society (U.S.A. and Canada), Inc.

 

Suffolk University Law School

Intellectual Property Law Concentration

 

Friday, November 9, 2007

 

Suffolk University Law School

Boston, MA

 

Register Online:  www.law.suffolk.edu/als

 

In today’s post-industrial economy, business value is no longer found in bricks and mortar but rather in intangibles, such as those we call “technology” or “digital content.”  This shift emphasizes the importance of licensing – the buying and selling of rights to control publication and use of intangible items.  Most business transactions now involve some element of licensing, and those involved in such transactions cannot afford to underestimate the significance of licensing.  The effective and carefully planned and executed exchange of rights in intangibles is a core requirement for some businesses to survive.

 

Taking a pragmatic view of licensing developments, this conference focuses on recent changes that are most likely to effect business practices.  Changes in the law that could impact licensing relationships will be explained from both a legal and business perspective.  Consideration of these topics will cross international borders and even physical borders, covering issues related to both international licensing and licensing in the virtual world.

 

Licensing professionals, business people and lawyers who attend this program will gain insight into recent changes in licensing law and the advantages and pitfalls those changes create when engaged in licensing transactions, as well as guidance for forming successful licensing and collaborative relationships.

 

Attend and Learn

  • How licensees taking advantage of recent changes in the law enable wider challenges through the declaratory judgment action and how should licensors react
  • Whether courts’ refusal to block actions as anticompetitive has given licensors a green light for more restrictive license terms
  • What is different about international licensing transactions
  • What new licensing issues are arising from developments in cyberspace
  • How licensing lawyers improve the chances for a licensing or technology collaboration to succeed

 

 

AGENDA

 

9:00                 Welcome and Introductions

                        Co-Chairs:  Steven Henry & Edmund Walsh

 

9:10                 Getting from Here to There

      • Approaching prospective licensees after SanDisk v. ST
      • Responding to license offers after SanDisk v. ST
      • Holding the advantage of a deal after MedImmune
      • Challenging a license

Michael Cavaretta & Susan G. L. Glovsky

 

9:55                 Re-evaluating the Limits of Restrictive License Terms

      • What more can be done without a presumption of market power?
      • Resale Price Maintenance:  What more can be done without a per se rule?

                                    Stacey Dogan

 

10:50               Valuing a License

      • Valuation Models
      • Negotiating valuation
      • Litigation lessons
      • Incorporating in Valuing IP

                                    Sarah Columbia & Lynne Weber

 

11:35               Real World View:  How Changes in the Legal

Climate Affect Practice

Moderator:  Edmund Walsh

Joseph J. Cote, Jr., Maryanne Fenerjian & M. Andrea Ryan

 

12:30               Luncheon and Keynote Speaker

                        “The Serious Business of Games”

                        James M. Kennedy, Executive Vice President at THQ, Inc.

                        Luncheon sponsored by Wolf, Greenfield & Sacks, P.C.

 

2:00                 Licensing in the Virtual World:  Practice & Infringement

                        James M. Kennedy & Douglas R. Wolf

 

2:45                 International Licensing Practice:  Focus on Asia and Europe

                        Christopher Gibson & Lucia Lian

 

3:45                 Licensing Relationships

      • The “right parties”
      • Deal structure
      • Preparing for termination, divorce & complications

                                    Steven Henry & Gerald Quirk

 

5:00                 Networking Reception

                        Reception immediately following sponsored by the

Licensing Executives Society

 

INFORMATION

                       

DATE:  Friday, November 9, 2007, 9:00 a.m. to 4:45 p.m

Reception 5:00 p.m. to 7:00 p.m.

 

TUITION:  Tuition is $249; $199 for Suffolk alumni, attorneys admitted to the Bar after 2004 and members of LES.  Tuition includes breakfast, lunch, reception and course book.

 

LOCATION:  Suffolk University Law School, 120 Tremont Street, Boston, MA

 

CREDIT:  Approved for CLE credit in RI, NH, VT & ME

 

WALK-INS:  Space is limited.  Registrations at the door are welcome, but please register in advance to reserve a seat and your written course materials or call to confirm space availability.

 

REFUNDS:  Written requests for cancellations received via fax or email 24 hours prior to the program will be granted a refund, minus a $15 charge.  If you cannot attend, you can send a substitute, otherwise you will receive the written course materials.

 

SPECIAL NEEDS:  If you have special needs addressed by the Americans with Disabilities Act, please notify us as soon as possible.

 

BOOK ORDERS:  You may order the course materials for $79 (includes shipping).  The book will be mailed after November 9, 2007.

 

Register Online:  www.law.suffolk.edu/als

 

QUESTIONS OR COMMENTS PLEASE CALL 617-573-8627

OR VISIT WWW.LAW.SUFFOLK.EDU/ALS

 



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