LES - Washington, DC Chapter

presents:

From Human Capital to Market Capital:
A Systematic Approach to Raise Value Through Intellectual Property

by:

John E. Cronin, Chairman and CEO, ipCapital Group, Inc.

Wednesday, April 24, 2002

Download Cronin's presentation (PDF)

Companies are faced with a plethora of business challenges: enhancing market position, increasing Wall Street's perception, improving their negotiation position with respect to licensing out or in, strategically preventing IP litigation and/or reconciling patent issues, raising money for new business development, raising valuation for M&A, helping a "work out" or "turn around" to raise debt, driving new product development, or simply enhancing the vision of the company. Many companies are motivated by today's business environment to find ways to leverage every asset, not just those on the balance sheet, in order to meet these business challenges.

This presentation will discuss how creating and leveraging an IP Story can significantly improve a company's success in meeting these challenges. IP attorney and licensing managers will learn the value of the IP Story, how to identify limitations of, and subsequently strengthen the IP Story, and how an "IP Story" is used to convey a company's IP to appropriate audiences (e.g. to licensees, shareholders, Wall Street, or M&A targets)

Our speaker, John E. Cronin, is the Chairman and CEO of ipCapital Group, Inc., which offers a full suite of intellectual property (IP) professional services to accelerate the conversion human capital to financial capital. John is an inventor at heart. Prior to founding ipCapital Group, he was with IBM for 17 years, during which time he patented approximately 100 inventions, published over 150 technical papers, received IBM's "Most Distinguished Inventor Award," and was recognized as the "Top Inventor" of IBM. As a member of the Senior Technical Staff and the prestigious IBM Academy, John led the IBM team on Intellectual Asset Development that increased IBM's licensing revenue from $30 million in 1992 to more than $1 billion in annual licensing revenue in 1997 and every year thereafter. He is a member of the Board of Directors for Magnum Capital, has a BSEE, MSEE and BA in Psychology from the University of Vermont, and has been trained in Intellectual Property Law and certified in a number of creativity methodologies.