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WEDNESDAY, FEBRUARY 15, 2006

The San Diego Chapter of the Licensing Executives Society
Panel Discussion Featuring:

VALUING INTELLECTUAL PROPERTY HOW TO MAXIMIZE YOUR RETURN

Sponsored by:
SAIC

SPEAKERS:

Weston Anson - Chairman, CONSOR® Intellectual Asset Management, La Jolla.
Dana Basney – Shareholder, Mayer Hoffman McCann P.C., Director, CBIZ Nation Smith Hermes Diamond, San Diego.
Robert Cogan - Partner, Nath & Associates, San Diego.
Larry Risen -  President, BioTrak Consulting Group, Carlsbad

PROGRAM DESCRIPTION:
The abstract nature of intellectual property makes placing real value on it difficult at best.  Yet the cost of development or acquisition is very real.  Time, money and expertise represent concrete investments upon which businesses must seek a return. Similar situations exits when purchasing or licensing technology.  Valuation drives the price and/or license terms as well as the expected returns.

Please join us for a panel discussion centered on valuing intellectual property and how to maximize the return on developmental or acquisition costs.  Our talented panel will address various approaches to valuing IP, the significant effect of good will and business strategies that maximize returns on IP investments.

PANELISTS BIOGRAPHYS:

Weston Anson
WESTON ANSON is Chairman of CONSOR® Intellectual Asset Management, an intellectual asset consulting firm specializing in trademark, patent and copyright licensing, valuations, and expert testimony.  Mr. Anson is the newly appointed Co-Chair of the American Bankruptcy Institute’s Asset Sales Committee.  He is an active member of the Licensing Executives Society and is currently on its International Board.  He is also active in INTA, the ASA and the Euro-American Tax Institute.  In addition, Mr. Anson is an International IP Arbitrator with NAM (National Arbitration and Mediation) and a WIPO approved arbitrator.  Most recently, he authored a new book entitled, “Fundamentals of Intellectual Property Valuation:  A Primer for Identifying and Determining Value,” published by the American Bar Association.

A seasoned consumer goods marketer, after receiving his MBA (honors) from Harvard University, he served a stint with the management consulting firm of Booz-Allen & Hamilton.  Subsequently, he was the youngest Vice-President and corporate officer at Playboy Enterprises, Inc., where he launched many of their licensing programs.  Mr. Anson, for the last 20 years, has also led the way in developing and establishing accepted methods to value brands, technologies and other IP for companies.  He is an expert in establishing licensing strategies for brands, as well as developing and managing licensing programs for a number of clients.  He is a lecturer and author of over 150 articles on the subjects of licensing, valuation, reorganization in bankruptcy, technology and brand values, and the impact of licensing on value.  You may contact Mr. Anson at 858-454-9091, or via email: wanson@consor.com.

Dana Basney
DANA BASNEY, MSBA, CPA, CIRA, CVA is a shareholder in the Certified Public Accounting Firm of Mayer Hoffman McCann P.C., and is a Director of CBIZ Nation Smith Hermes Diamond in San Diego.  He is the Director in charge of the San Diego office's litigation, business valuation and insolvency services.  Mr. Basney has qualified and testified as an expert witness on numerous occasions in cases involving accounting, valuation and tax matters before the Federal District and Bankruptcy Courts and California Superior Courts.  Additionally, Mr. Basney has acted as a consultant to attorneys in both civil and criminal cases in Federal District Court, state courts, and the High Courts of Guam and American Samoa.  Mr. Basney has also been appointed as special master, joint expert in matters of valuation and accounting, mediator and settlement referee in a number of court cases.  Mr. Basney has taught a variety of accounting and business classes since 1978.  From 1978 to 1984, he taught undergraduate and graduate courses at National University.  Since 1982, he has taught accounting classes at the University of California at San Diego including classes in advanced accounting, consolidations, mergers, acquisitions, managerial accounting, financial statement analysis, and the State Board of Accountancy Approved Professional Ethics and Conduct for Accountants class.  He is a member of the American Institute of Certified Public Accountants, the California Society of Certified Public Accountants, the Institute of Managerial Accountants, the Association of Insolvency Accountants, the Institute of Business Appraisers, Inc., and the Bankruptcy Forum.  He is a Certified Valuation Analyst and holds the ABV (Accredited in Business Valuation Credential) from the American Institute of Certified Public Accountants. He has served on the San Diego Family Law Bar's Business Valuation Subcommittee.  He has also co-chaired both the Ethics Committee and the Litigation Support Committee for the San Diego Chapter of the California Society Certified Public Accountants.

Robert Cogan
ROBERT P. COGAN is a Partner in the San Diego office of Nath & Associates, a Washington, D.C. intellectual property law firm.  He is a patent attorney and legal advisor to a wide spectrum of clients including high tech, industrial, commercial and financial businesses, universities and individual entrepreneurs managers in a wide variety of business situations.  His experience includes licensing of patents, trademarks, trade secrets and software.  He has been deeply involved in university technology transfer.  When the federal Technology Transfer act was amended to enable federal laboratories to spin off technology to work with for-profit corporations, Mr. Cogan was an instructor in a Department of Energy program to teach federal laboratories licensing and development skills.  During the 1980s and 1990s, Mr. Cogan was chief patent counsel of EG&G, Inc, then a Fortune 200 company with diversified high technology operations on all seven continents.  He represented EG&G in one of the earlier programs to license technology from mainland China to a United States company.

Mr. Cogan was awarded a B.E. degree in Electrical Engineering from The Cooper Union in New York City in 1966, and received a Juris Doctor Degree with honors from the George Washington University National Law Center in 1970.  He began his patent career in the General Electric Company Patent Lawyer Development Program in Washington, D.C. in 1966.  His prior experience also includes operational management in a medical devices company.  He has been a speaker before numerous professional groups on intellectual property procurement, enforcement and licensing, technology transfer, government contracting in high technology, legal ethics and Food and Drug Administration medical devices regulation.

Larry Risen
Larry A. Risen is founder, President and Senior Consultant at BioTrak, a life sciences consulting firm focused on commercial opportunity assessments, portfolio decision analysis, and commercial planning.  Mr. Risen has twenty years of bioscience industry experience in business development, licensing and acquisitions, medical marketing, market research, and commercial planning. 

Prior to forming BioTrak in 1999, Mr. Risen was at Cypros Pharmaceutical Corporation (now Questcor) where he held the positions of Vice President of Corporate Development, Senior Director of Business Development, Director of Sales & Marketing, and Director of Business Development. While at Cypros, Mr. Risen completed numerous strategic alliances, pharmaceutical product acquisitions, and technology licensing agreements. He also established and directed the sales and marketing organization that more the doubled sales of mature products.  Prior to Cypros Pharmaceutical, Mr. Risen held various marketing management positions at Gen-Probe Inc., a subsidiary of Chugai Pharmaceutical Corporation, where he launched thirteen new medical products. Previous to Gen-Probe, Mr. Risen held marketing, sales and product development positions while at Molecular Biosystems Inc. Mr. Risen received his Bachelor of Science degree in Biology from the University of Iowa and completed his MBA studies at the University of San Diego. He is an active member of several Pharmaceuticals industry organizations including the Licensing Executives Society.

For additional information, please contact:
Ross A. Epstein, Chair
Tel.  (858) 792-8211
Fax  (858) 792-8946
e-mail: repstein@nathlaw.com

or

Kasia A. Epstein, Event Coordinator
Tel. (619) 944-1628
e-mail: Kasia-Epstein@sbcglobal.net