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Welcome to Advanced Strategic Alliances
LES and Alliance Management Group Co-Sponsor Advanced Strategic Alliances for the LES Professional Development Series (PDS)
Why Take This Course
LES has teamed with the Alliance Management Group to bring you an intensive two-day course that teaches managers how to plan, negotiate, and successfully implement collaborative research and product development alliances...while also dealing with the follow-on commercialization issues.
The statistics tell a powerful story:
- 70%
of alliances fail when firms are unskilled
in alliance creation or management;
- 70% succeed when both firms understand
the "best practices" of establishing
these relationships.
The purpose of this
advanced course is to put you in the
70% success category. As research and
product development efforts increasingly
rely on external partners, your ability to
create and manage partnerships is just
as critical as your ability to create and
manage internal projects.
Alliance negotiations stumble when
team members try to resolve conflicting
objectives, struggle with poorly defined
intellectual property rules, and deal
with both cooperative and competitive
issues. Even well conceived alliances
face implementation problems such
as unanticipated conflicts, ineffective
communications, and complex inter-firm
decision-making.
About This Course
Advanced Strategic Alliances is an interactive workshop
designed to help you create and manage productive,
profitable and mutually beneficial strategic alliances.
You will experience tools, metrics and techniques that
leading alliance companies use to create and manage
their relationships.
Alliance Simulator™
You will learn the use of the Alliance Framework tool,
the best practice for planning and negotiating research and
product development alliances. The Alliance Framework
will be applied in the Alliance Simulator™ - a rigorous,
experiential exercise in which you create a complex
international alliance between a small start-up and an
established firm. All the detonators in alliance planning
and negotiation are found in the Alliance Simulator. You
will learn to use a set of proven tools inside the Alliance
Implementation Program to get a new alliance off to a fast
start and to deal with inevitable implementation conflicts.
In addition, you will have the opportunity for feedback
from the instructors and other participants on your own
specific alliance challenges. Most importantly, you will
leave with an action plan to implement immediately upon
return to your office.
LES Professional Development Series
This course is one of several in the Advanced
Level of the Licensing Executives Society's Professional
Development Series (PDS) and meets one of the
requirements for completing the Advanced PDS curriculum.
Advanced Strategic Alliances will be held in Boston, June 10-11.
Find out why licensing executives count on LES for
the total experience - exceptional education and quality
networking that are so critical to success.
Enjoy learning with your successful peers in an
interactive environment. Enrollment is limited to 50. Register Today
Key Take-aways
Take Your Expertise to a Higher Level with Advanced Strategic Alliances
You will learn how to:
- Ensure that research and product development
alliances fit into the larger strategies of both firms.
- Choose the right partner and structure the right deal.
- Identify the real stakeholders in the partner firm and
ensure their buy-in.
- Agree on the proper scope of the alliance.
- Allocate roles and tasks between the firms.
- Agree on valuation models and intellectual property rules
that meet the marketplace objectives of both firms.
- Craft termination provisions that anticipate marketplace
dynamics.
- Establish metrics that ensure the alliance will be
profitable to both firms.
- Identify critical implementation issues and conflicts
early - and deal with them swiftly.
- Use innovative tools to coordinate skills and resources
across organizational boundaries.
 You will receive a complete roadmap that guides you
through partner selection, alliance planning, deal structuring,
negotiation, implementation and ongoing management-
including turning around or terminating a troubled alliance.
You will get hands-on experience in applying rigorous tools
including the "Want, Find, Get, Manage" Modelsm, the
Alliance Framework® and the Alliance Implementation
Programs. You will be able to start using these tools as
soon as you get back to the office.
Participants will also receive
a copy of The Strongest Link,
#1 best-selling book on
strategic alliances
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