|
Fundamentals of Intellectual Asset Management
 2008 Course Overview
Frequently Asked Questions | Register
Day One
8:00 a.m. - 5:00 p.m.
IAM 101: The Basics of Intellectual Property and Licensing
The first segment of the course provides participants with the foundation for all of the subsequent sections. Attendees learn about the four basic forms of intellectual property: trade secrets, patents, trademarks, and copyrights. They also learn the language of licensing and examine a prototype licensing agreement. Participants work in small groups to complete exercises that illustrate concepts presented during the lecture portion of the course.
Day Two
8:30 a.m. - 5:00 p.m.
IAM 102 and IAM 103 (Part I)
IAM 102: Business Framework of IP and Licensing (8:30 a.m. - 3:00 p.m.)
During small-group exercises, attendees analyze the portfolios of three case study companies and the opportunities for licensing in the context of an intellectual asset management (IAM) model. Participants learn to identify successful outcomes of the IAM process as well as strategies for extracting and recognizing value that align with an organization's business strategy. Partnership issues are also discussed.
IAM 103: The Deal: Valuation and Negotiation
Day Two, 3:30 p.m. - 5:00 p.m., continuing through
Day Three 8:30 a.m. - 5:00 p.m.
This highly interactive segment of the course teaches the basics of the deal making process including valuation methods, negotiating a deal, and closing a deal. Exercises focus on small-group efforts to value intellectual assets using alternative methods and role-playing a deal negotiation. At the completion of this session, participants will know the basic tools and skills required to value an opportunity and negotiate a deal.
Day Four
8:30 a.m. - 1:00 p.m.
IAM 104: Living With the Deal
Participants critique the deals negotiated in 103 and find out how their deal results compare to those of previous classes. They learn how to maintain post-license relationships, how business processes affect agreement management, and how to create and follow a contract management plan. Fundamental principles of dispute resolution are also discussed.
|
