Welcome to Advanced Licensing Strategies & Skills

Course Overview

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Note: Each day except the last begins at 8:00 a.m. and ends at 5:00 p.m., with lunch (included) from 12:00 - 1:00 and two networking/refreshment breaks: 10:00 - 10:30 and 3:00 - 3:30 (except on Day 3, when the breaks will be 15 minutes each). Continental breakfast is also available each morning prior to class. The first day concludes with an optional networking reception following the classroom instruction.

Day 1: Legal and Licensing issues (301)
Legal Issues: The legal component of the course focuses on the legal issues of securing intellectual property and portfolio building: patents, trade secrets, trademarks, copyrights, and know-how. Attendees will apply infringement and validity analysis to real world practical examples. The patent process is highlighted as students examine patent claims and a patent file history. This session also addresses the issues facing decision-makers who have or seek to acquire technology to commercialize. Activities and discussions focus on the most difficult clauses of a licensing agreement to define and write.

Day 1 concludes with an optional networking reception following the classroom instruction.

Day 2: Intellectual Asset Strategy (302)
IA Strategy: This session uses a case study approach to developing an IA strategy. Topics include the alignment of IA tactics with a company business strategy, a description of an IA management system and decision-making tools. Participants will learn how to analyze a business strategy with respect to IA and analyze competitive information to make better decisions and recommendations to senior management.

Day 3: Valuation (303)
The instructors guide students through the case study exercises focused on the example introduced in 202. Participants will learn to be competent reviewers of technology valuations by identifying and analyzing assumptions inherent in valuation. A valuation report based on the case study is used for these purposes. Concepts include market opportunity, competitive advantage, and adjustments for risk.

Day 4: Negotiation and Ethics (304)
Negotiation: Students take part in a complex negotiation, applying the principles and best practices to the case study. Discussions include preparation for negotiations and evaluating the effectiveness of the techniques used.

Ethics: The ethics session centers on the ethical considerations involved in negotiating and licensing. Case studies form the basis of the discussions. Students learn to identify potential ethical problems and to take a proactive approach to avoid breaches of ethics.

THE PDS WORKSHOP REQUIREMENT

In addition to the course, students who wish to complete the 300 level of the LES Professional Development Series must complete four specialized PDS Workshops offered in conjunction with LES seasonal and annual meetings. These PDS Workshops are numbered to coincide with the course numbers and content as listed above, but each one lasts approximately three hours. The workshops extend the learning that takes place during the actual Intermediate course. LES strongly recommends that students complete at least one PDS Workshop in Valuation and that non-attorneys complete at least one PDS Legal Workshop in addition to the course.