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As companies seek new streams of profit from their intellectual property -
such as patents, trademarks, copyrights, proprietary technologies, and domain
names - it is more important than ever that licensing professionals have access
to accurate information and creative thinking. This book is designed to keep
licensing professionals up to date on current changes and future opportunities
in this dynamic field.
In The LESI Guide to Licensing Best Practices 33 esteemed members of
LES present 23 chapters covering a wide range of vital topics for its targeted
audiences. This unique collection of articles by the best and brightest of LES
provides political insight and sophisticated discussion of truly important contemporary
issues. It offers real-world analyses of modern trends and procedures, as well
as a look into the future of licensing and the identification of opportunities
to be found there. The landscape of modern licensing is changing rapidly, and
this book is packed with case studies and expert advice that will keep licensing
professionals at the top of their game, no matter where the future leads.
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